The Context Is Everything
Typographic poster concept
Pronunciation is ambiguous. The context is everything.
Founded in 1961, Sundfrakt is a Swedish corporate group working in logistics and transportation. The group consist of eight affiliates and have a yearly turnover of >1 billion SEK.
For their 2013 annual report I, through Accidens, had the pleasure to redesign the whole thing. With a sleek and modern design – through clean typography arranged in a specially developed double-grid system together with distinct but faded photography and a simple and clear colour scheme – the report is carried out in a contemporary but yet lasting and timeless look.
Among other things and in addition to all the mandatory elements the report features a comment by the CEO and an article on the corporate group’s core values. It further presents the board of directors and the overall corporate structure.
Whichever way you choose to read it – from cover-to-cover, the three-year-old-style (solely looking at the pictures), upside down or even backwards, and whether you’re average Joe or a zealed and experienced economist – we hope you’ll enjoy.Annual report2014
Are you one of those people who are chronically uncertain about what to give to your loved ones for Christmas? Do you feel that old flowers and chocolate stereotype already was worn out around the time when Armstrong won over Aldrin in rock-paper-scissors? Or maybe you’re tired of all those digital presents with not-that-smart smartphones and MP3 speakers that look like something between a pineapple and Yogi Bear’s unknown cousin? Not to mention all those tablets flying all over the place like modern boomerangs in a family friendly battlefield?
Well, how about a rooftop tour in Stockholm inner city? Talk about a truly top gift.
With simple and retro aesthetics I made these posters through Accidens on behalf of upplevmer.se. The posters are for communicative purposes carried out in two different languages and measure 70x100 cm.
They will cover inner city Stockholm towards and during Christmas 2013.Poster design
For the 2013 Stockholm Pride I had the honour to develop the base for the campaign material including the visual concept and manner, the logotype, the colour scheme, and the posters. Together with the talented and pleasant guys at Flatmate Web Agency, who also were responsible for the web campaign, and Yay! Brand and Design Agency, we worked through the material along the core values ‘family’, ‘embracing’, ‘vibrant’ and ‘dazzling’ to achieve a modern adaption of the hippie culture.
The main poster honours, and is an updated and playful homage to, The Beatles classic album cover for their 1967 release of Sgt. Pepper's Lonely Hearts Club Band. All poster parts are all the way through handmade, man-made and are carried out through hands-on work. No shortcuts, no botchiness, no wangling.
For the campaign’s head typeface we used a specially adapted version of my Sammelsurium font, customized and tailored for the purpose. The typeface is handmade and then specially worked out in detail for this particular use.
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This year’s theme is the family. Families can be based on biological ties, on love and on friendship. We can call them star families, nuclear families and rainbow families. There are the families we choose and those where we just happen to find ourselves. The hub of the family is our relationships to each other. With this year’s theme, we want to highlight the different ways a family might be and talk about how a family can work. The family can be seen as a flock, a community and as a stable fixed point. A family might not only consist of our emotional ties, but also of economic and practical considerations.
We want to shift the focus from the traditional image of the nuclear family to what the various families in our society today actually look like. We want us to dare to talk about the situation within the family, about how love is not always enough to keep us together. We want to talk about the opportunities for creating new families and reflect on what is considered to be a family. Since all families are different – can we use the nuclear family as a concept today and if so, what does it mean?Branding2013
Poster design for the 2012 Gender Equality Now! competition, held by Poster for Tomorrow.
Among over 3000 entries sent in from over 100 countries my design was selected to be a part of the International Human Rights Day Exhibition, which covers more than 40 different locations across the globe.
On December 6th through December 9th, the selected posters premiered at Les Arts Décoratifs in Paris. December 6th also marked the launch of the 2012 catalogue, featuring the selected posters and a preface by Michelle Bachelet. The catalogue, printed by prestigious Studio Fasoli, is available to buy through posterfortomorrow.org, Amazon and selected design museums including Musée d'Orsay, Centre Pompidou and the Louvre.Poster design2012
SSG works with standardization, recommendations, information and training as well as information and transaction management within the business areas Technology, Logistics & Purchasing plus Health, Safety & Environment.
A large number of companies and organizations are currently frequent users of SSG’s various products and services. This includes the use of SSG Standards by about 85 percent of the Swedish pulp & paper industry. Though the customers are not exclusively from the forest industry and there is increasing participation and collaboration with companies engaged in other sectors of the international process industry.
WE is SSG's customer magazine consisting of various interviews, articles and news. It is aimed at SSG’s prospective and existing clients as well as stakeholders and opinion-formers. The circulation varies between different issues and for this specific issue it was 12.000 copies – spread over the whole country. The purpose of the magazine is to strengthen the SSG brand and emphasize the advantages of SSG’s concepts and services.
In 2009 WE was nominated in the editorial category at the prestigious Svenska Designpriset. The year after, in 2010, the magazine won the award for best B2B customer magazine at Svenska Publishing-Priset, Sweden’s most comprehensive contest for graphic communication.
This year, in March 2012, I – together with the talented bureau POP Kommunikation – had the honour to conduct and develop this magazine and carry on the legacy.
Printed on Galerie Art Silk
First audiobooks and then portable reading devices. What ever happened to the original greatness of a written text – the art of finely adjusted characters, placed on natural pieces of paper?
As a retrogressive reaction to the technology development in the world today, I made these not-suitable-for-reading-on-the-bus booksters, where written words will remain written. They’ll not get digitialized and hidden away in some music-flipping-pod-slash-picture-showing-browsing-machine.
Instead, I took it back to where it all began. With characters old school printed on old school pieces of paper.
And posteralized the whole shebang.
Try taking those 100x70 cm booksters on the bus and have a comfortable read. I dare you.Poster concept2011
Made by using acrylic paint and water.
A hand-painted, non-uniform, artsy, unconventional, vivid, stylish, mysterious but yet rough, direct and firm display typeface. Suitable for powerful headlines in art books, fashion magazines, posters and other similar printing matters. Also works well as a single word or a single letter in a composition. Or whereever, whenever, however one finds it useful.
The Sammelsurium font contains uppercase and lowercase letters as well as punctuation marks and a collection of the most common symbols.Typeface2012
Words. More than words.
A playful tribute to, and development of, the intriguing typography work
made by Geismar, Brownjohn och Chermayeff.Typographic poster concept2010
Print design; 'Dear deer', available in A3, 50x70, 70x100.Print design2013
Information pamphlet and ad for Norrlandsdagarna 2011. Norrlandsdagarna is an annual photo convention where photographers from all over the world and from different fields and levels are gathered to attend various seminars, lectures and exhibitions. This year, some of the lecturers include, among others, John Kimmich-Javier and Drew Gardner.Information pamphlet2011
A series of eight 50x70 cm posters.
The posters bear an unique handwritten type, custom-made for this purpose. Custom-made for dignity. For sincerity. For harshness. For pride. Custom-made for every girl and boy out there; for every man and woman; for every mother and father, brother and sister; for every friend and enemy; for all those insecure teenagers, all those crooked politicians, all those devious hardliners; for every person that's ever rejected themselves; for every criminal, every jovial doctor, every worn-out job-seeker, every sunny bus driver, every miserable ninja, every fed up CEO, every otherwordly lumberjack; for every single kid; for all lovers and helpers; for all those disabled, all those skydivers, all those hunters; for all square-shaped souls trying to fit into the round holes of society; for all those people who would like nothing more than to just leave it all behind; custom-made for anyone and everyone, with a wild heart.Poster series2012
They’re 100% natural, they’re tall, they’re long-lived, they’re massive – they’re fir trees.
Through a cooperation between Packaging Mid Sweden and myself we created this packaging concept for fir tree sprout giveaways on behalf of Åkroken Science Park.
If you’d like to get hold of one of these sprouts yourself and become a happy owner of your own fir tree, I’m afraid you’ll have to take a hike into the forest and dig up one of these bad boys, since the giveaways became so popular that they all were given away at the SPCI 2011 fair – the world’s leading pulp and paper event.
A full-grown fir tree can become over 400 years old and by that one can establish that most fir trees outlives their owners. And that’s actually an understatement since researchers have found rare fir tree root systems with an age of over 9.000 years.
Talk about a giveaway that really stands the test of time.Giveaway2011
Well, are you?Poster concept2011
Poster series for Sundsvall City IBC’s home games during the 2011/2012 floorball season. The series consists of nine different posters that all goes in the Sundsvall City colours; orange, black and white.Poster series2011
All works © Mattias Sahlén 2011.