Am I?
2011
Poster concept
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Print design; 'Dear deer', available in A3, 50x70, 70x100.Print design2013 -
Logotype, information booklet and exhibition installation design.
Innovation Boost is all about ideas. And taking them to the next level. Innovation Boost is about creative thinking; about seeing things from a new perspective, and finding solutions for specific issues.
Innovation Boost is a process consisting of three parts. (1) Collecting different ideas, (2) sort out the best ones, and (3) polish the edges of these best ones before wrapping them up and returning them, packed and ready to go, to their owners.
We were asked to create a logotype for Innovation Boost; to visualize their process in a booklet, and create a centre of attention exhibition installation. ”Well, of course”, we thought.
The installation piece is hand made and we also followed the booklet printing process live at the printing house, to ensure highest possible quality throughout.Branding2013 -
Poster design for the 2012 Gender Equality Now! competition, held by Poster for Tomorrow.
Among over 3000 entries sent in from over 100 countries my design was selected to be a part of the International Human Rights Day Exhibition, which covers more than 40 different locations across the globe.
On December 6th through December 9th, the selected posters premiered at Les Arts Décoratifs in Paris. December 6th also marked the launch of the 2012 catalogue, featuring the selected posters and a preface by Michelle Bachelet. The catalogue, printed by prestigious Studio Fasoli, is available to buy through posterfortomorrow.org, Amazon and selected design museums including Musée d'Orsay, Centre Pompidou and the Louvre.Poster design2012 -
ABOUT SSG
SSG works with standardization, recommendations, information and training as well as information and transaction management within the business areas Technology, Logistics & Purchasing plus Health, Safety & Environment.
A large number of companies and organizations are currently frequent users of SSG’s various products and services.
This includes the use of SSG Standards by about 85 percent of the Swedish pulp & paper industry. Though the customers are not exclusively from the forest industry and there is increasing participation and collaboration with companies engaged in other sectors of the international process industry.
ABOUT WE
WE is SSG's customer magazine consisting of various interviews, articles and news. It is aimed at SSG’s prospective
and existing clients as well as stakeholders and opinion-formers. The circulation varies between different issues and for
this specific issue it was 12.000 copies – spread over the whole country. The purpose of the magazine is to strengthen
the SSG brand and emphasize the advantages of SSG’s concepts and services.
In 2009 WE was nominated in the editorial category at the prestigious Svenska Designpriset. The year after, in 2010,
the magazine won the award for best B2B customer magazine at Svenska Publishing-Priset, Sweden’s most comprehensive contest for graphic communication.
This year, in March 2012, I – together with the talented bureau POP Kommunikation – had the honour to conduct and develop this magazine and carry on the legacy.
Printed on Galerie Art Silk
Pages: 48
Issue: 1/2012
Circulation: 12.000Magazine2012 -
A series of eight 50x70 cm posters.
The posters bear an unique handwritten type, custom-made for this purpose. Custom-made for dignity. For sincerity.
For harshness. For pride. Custom-made for every girl and boy out there; for every man and woman; for every mother
and father, brother and sister; for every friend and enemy; for all those insecure teenagers, all those crooked politicians,
all those devious hardliners; for every person that's ever rejected themselves; for every criminal, every jovial doctor, every worn-out job-seeker, every sunny bus driver, every miserable ninja, every fed up CEO, every otherwordly lumberjack; for every single kid; for all lovers and helpers; for all those disabled, all those skydivers, all those hunters;
for all square-shaped souls trying to fit into the round holes of society; for all those people who would like nothing more
than to just leave it all behind; custom-made for anyone and everyone, with a wild heart.Poster series2012 -
Pronunciation is ambiguous. The context is everything.Typographic poster concept2011 -
Made by using acrylic paint and water.
A hand-painted, non-uniform, artsy, unconventional, vivid, stylish, mysterious but yet rough, direct and firm display typeface. Suitable for powerful headlines in art books, fashion magazines, posters and other similar printing matters.
Also works well as a single word or a single letter in a composition. Or whereever, whenever, however one finds it useful.
The Sammelsurium font contains uppercase and lowercase letters as well as punctuation marks and a collection of the most common symbols.Typeface2012 -
First audiobooks and then portable reading devices. What ever happened to the original greatness of a written text – the art of finely adjusted characters, placed on natural pieces of paper?
As a retrogressive reaction to the technology development in the world today, I made these not-suitable-for-reading-on-the-bus booksters, where written words will remain written. They’ll not get digitialized and hidden away in some music-flipping-pod-slash-picture-showing-browsing-machine.
Instead, I took it back to where it all began. With characters old school printed on old school pieces of paper.
And posteralized the whole shebang.
Try taking those 100x70 cm booksters on the bus and have a comfortable read. I dare you.Poster concept2011 -
They’re 100% natural, they’re tall, they’re long-lived, they’re massive – they’re fir trees.
Through a cooperation between Packaging Mid Sweden and myself we created this packaging concept for fir tree sprout giveaways on behalf of Åkroken Science Park.
If you’d like to get hold of one of these sprouts yourself and become a happy owner of your own fir tree, I’m afraid you’ll have to take a hike into the forest and dig up one of these bad boys, since the giveaways became so popular that they
all were given away at the SPCI 2011 fair – the world’s leading pulp and paper event.
A full-grown fir tree can become over 400 years old and by that one can establish that most fir trees outlives their
owners. And that’s actually an understatement since researchers have found rare fir tree root systems with an
age of over 9.000 years.
Talk about a giveaway that really stands the test of time.Giveaway2011 -
Words. More than words.
A playful tribute to, and development of, the intriguing typography work
made by Geismar, Brownjohn och Chermayeff.Typographic poster concept2010 -
Information pamphlet and ad for Norrlandsdagarna 2011 – an annual photo convention where photographers from all over the world and from different fields and levels are gathered to attend various seminars, lectures and exhibitions. Some of the lecturers this year include, among others, John Kimmich-Javier and Drew Gardner.Information pamphlet2011 -
Poster series for Sundsvall City IBC’s home games during the 2011/2012 floorball season. The series consists of nine different posters that all goes in the Sundsvall City colours; orange, black and white.Poster series2011 -
Visual identity for Globea – a provider of probabilistic risk assessments with knowledge in crisis management.
Globea's services stretches over a range of different fields. For example they are offering education in fire safety
and cardiopulmonary resuscitation as well as they are being a provider of defibrillators and headlamps.Visual identity2011 -
A tribute to The Tallest Man on Earth's song I Won't Be Found.Typographic painting2011 -
Bar menu design for Invito Ristorante Italiano with headlines handwritten in acrylic paint.Bar menu2011 -
Start page illustration design for the travel socializing service vacationrelation.com, today's tripl.com.
(In cooperation with Webbyrån Osynlig AB).Website illustration2011 -
A booklet covering all the activities and creative work centered around Pukeberg – an old glassworks in Nybro, Sweden. Among others, this booklet includes actors such as ZERO, Linnaeus University and The Design Archive.Booklet2010
All works © Mattias Sahlén 2011.








